Well the best way to find out if your creative design works is by measuring it. Marketing professionals should always monitor the effectiveness of their marketing campaign. Campaign monitoring may record the number of quality business enquiries, but it should always monitor the value (profit attained) from using the creative design.

Creative design is all orientated around designing an advertisement that’s memorable. Most business owners will appreciate that it is important to do whatever they can to stand out from their competition. Their customers need to feel that they are getting a special service unavailable from a competitor. Satisfied customers are less likely to reject and leave an existing supplier.

Creative design tips for new designers:

• Don’t flood ad spaces with text – people don’t have time to read it
• Use stimulating & pretty images
• Seek professional expertise to have an advertisement made – don’t do it yourself!
• Make it quick and snappy – deliver a CLEAR marketing message
• Brand the design – to make it look like an extension to your company
• Don’t list prices! – VAT may change, Costs increase, RRPs change
• Give little information away – encourage visitors to ask questions & make enquiries don’t tell them everything
• Graphics should be big and bold – so they can be seen from a distance of 10m easily

Important roll up banners creative design factors:

• Remember to leave a bleed (an area of empty space) where the banner attaches to the roll up banner cassette – this is hidden in the cassette when attached
• Check with your print service provider to see if they require crop marks on artwork
• Ask them to supply you with an artwork template
• Save the artwork file in suitable format and correct resolution – ask your print service provider for more information